Similar Jobs

View More

Search Engine Marketing Manager 7/24/2018

Aon Fort Washington, PA

Company
Aon
Location
Fort Washington, PA
AJE Ref #
582360197
Job Classification
Full Time
Job Type
Regular
Company Ref #
2444759
Experience
Mid-Career (2 - 15 years)
Education
Bachelors Degree

JOB DESCRIPTION

APPLY
Job Family US-PA-Fort Washington

POSTING DESCRIPTION

Aon is looking for a Search Engine Marketing Manager



As part of an industry-leading team, you will help empower results for our clients by delivering innovative and effective solutions supporting Risk, in Fort Washington, PA.



Your impact as a Search Engine Marketing Manager



Job Responsibilities:

* Own SEM/paid digital for multiple business units from start to finish

* Manage agency partner relationship to oversee strategic advancement, day-to-day execution, and performance monitoring of paid digital/SEM marketing efforts

* Lead meetings with strategic team made up of internal and external business partners. Establish and manage goals, expectations, vision, execution, and accountability.

* Optimize campaigns utilizing data analytics

* Maintain knowledge of new trends, tools, and best practices in paid search arena

* Make data driven decisions regarding spend on campaigns

* Track, report, and analyze website analytics and paid search and social initiatives and campaigns

* Research and analyze competitor advertising links

* Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies

* Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

* Perform ongoing keyword discovery, expansion and optimization

* Research and analyze competitor advertising links

* Develop and implement link building strategy

* Contribute to SEO strategy in collaboration with digital marketing team

You Bring Knowledge and Expertise



Required Experience:

* 5+ years managing agency relationship related to paid search and paid social

* 5+ years digital marketing experience

* Able to collaborate with cross-functional teams

* Strong written and verbal communication

* Experience in Google AdWords, Bing, Yahoo

* Proficient in Google Analytics

Education:

* Bachelor s degree or equivalent years of industry experience.

Aon provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, veteran, marital, or domestic partner status. Aon is committed to a diverse workforce and is an affirmative action employer.

Overview

Aon plc (NYSE:Aon) is a leading global professional services firm providing a broad range of risk, retirement and health solutions. Our 50,000 colleagues in 120 countries empower results for clients by using proprietary data and analytics to deliver insights that reduce volatility and improve performance.

Company Size:
50,000+ Employees
Industry
Financial Services
Founded:
1982
Social Media:
Headquarters:
200 East Randolph
Chicago, IL 60601

View Larger Map