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Marketing Communications Manager (7552U), BAMPFA - #3542

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POST DATE 12/13/2019
END DATE 1/24/2020

University of California-Berkeley Berkeley, CA

Berkeley, CA
AJE Ref #
Job Classification
Full Time
Job Type
Company Ref #
Entry Level (0 - 2 years)
Bachelors Degree


Job Title

Marketing Communications Manager (7552U), BAMPFA - #3542

Job ID



Main Campus-Berkeley

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About Berkeley

At the University of California, Berkeley, we are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.

The University of California, Berkeley, is one of the world s leading institutions of higher education, distinguished by its combination of internationally recognized academic and research excellence; the transformative opportunity it provides to a large and diverse student body; its public mission and commitment to equity and social justice; and its roots in the California experience, animated by such values as innovation, questioning the status quo, and respect for the environment and nature. Since its founding in 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world.

We are looking for equity-minded applicants who represent the full diversity of California and who demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community. When you join the team at Berkeley, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice that requires broad collaboration among faculty, staff, students and community partners. In deciding whether to apply for a position at Berkeley, you are strongly encouraged to consider whether your values align with our Guiding Values and Principles, our Principles of Community, and our Strategic Plan.

Application Review Date

The First Review Date for this job is: December 29, 2019

Departmental Overview

As the visual arts center at one of the world s leading public research universities, the UC Berkeley Art Museum and Pacific Film Archive (BAMPFA) brings the rich artistic resources of the UC Berkeley campus to the broader public. BAMPFA s mission is to inspire the imagination, ignite critical dialog, and activate community engagement through art, film, and other forms of creative expression. Through its collections, research resources, and programs, BAMPFA aspires to be locally connected and globally relevant.

The mission of the UC Berkeley Art Museum and Pacific Film Archive (BAMPFA) is to inspire the imagination and ignite critical dialogue through art and film. BAMPFA has developed an international reputation for its active and ambitious exhibition programs, as well as for the quality of its art and film collections and research resources. BAMPFA is an institution with a stellar history and an exciting future. For more information, visit our website

The Marketing Communications Manager reports to the Director of Marketing and Communications and is responsible for contributing to the creation and distribution of compelling, dynamic content that communicates BAMPFA s programs and mission to a broad audience encompassing visitors, members, and donors, as well as students, researchers, and art and film professionals worldwide. The Marketing Communications Manager brings creative and strategic skills to the research, writing, editing, and production of communications in a variety of print and digital media.


BAMPFA Program Guide:

* Coordinates production, printing/posting, and distribution of Program Guide and related web presence and plans schedules and workflow for maximum timeliness, efficiency, and effectiveness.

* Maintains editorial calendar and coordinates distribution of content throughout BAMPFA's various communication channels.

* Acts as primary liaison between publications unit and web producer.

* Consults with web producer to develop program-related content for the BAMPFA website.

Email Marketing:

* In collaboration with relevant BAMPFA departments such as Development, strategically manages a publication portfolio, including content, scheduling, messaging, and tone.

* Routes emails for necessary approvals.

* Tracks metrics and provide regular reports to Director and collaborators.

* Writes monthly Art and Film Update and other e-publications.

* Consults with and advises BAMPFA staff regarding their marketing and communications needs.

* Works with BAMPFA departments to develop marketing strategies, tactics, and materials in support of the organizational goals and strategic plan.

Advertising and Marketing:

* Participates in development of marketing and advertising campaigns, concepts, and tactics.

* Assists with development of advertising plans.

* Maintains and coordinates advertising schedules, space reservations, production and delivery of materials, and invoice processing.

* Coordinates distribution of posters, mailings, and other marketing materials


* Writes, edits, and proofreads as needed public facing written materials.

* Maintains editorial style guide and brand standards.

Administration and Supervision:

* Hires and supervises student workers.

* Manages student workers' schedules, assigns projects, and reviews work.

* Serves as liaison with vendors such as publications to coordinate productions and distribution of materials, advertising placements, mailings, and invoice routing.

* Archives materials in final form (print, pdf, etc.)

* Obtains necessary image-use permissions, manages ISBN and CIP data for catalogs.

Required Qualifications

* Thorough knowledge of the fundamentals of writing, grammar, syntax, style, and punctuation.

* Thorough knowledge of appropriate editorial style and publication guidelines.

* Thorough knowledge of marketing and communications media, including digital and social media.

* Ability to write clear, lively, engaging and compelling copy in a variety of styles appropriate to target audiences and the broader public, while ensuring adherence to BAMPFA's message.

* Expertise in storytelling through a variety of print and digital media.

* Familiarity with or the ability to learn BAMPFA, including its mission, goals, achievements, infrastructure, programs, and policies.

* Knowledge of art and film history and criticism.

* Knowledge of computer applications for publishing, image handling, and web production.

* Thorough research and fact verification skills.

* Thorough interpersonal communications skills, including active listening and effective collaboration skills.

* Thorough analytical and critical thinking skills.

* Thorough attention to detail, project management and organizational skills.

* Strong time- and project-management skills and ability to effectively prioritize work.


* Bachelors degree in related area and/or equivalent experience/training.

Salary & Benefits

This is an exempt, monthly paid position. Annual salary is commensurate with experience.

For information on the comprehensive benefits package offered by the University visit:

How to Apply

Please submit your cover letter and resume as a single attachment when applying.

Conviction History Background

This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities. The University reserves the right to make employment