Public Information Representative 6/4/2020
University of California - Santa Cruz
Santa Cruz, CA
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Public Information Representative
Please note: For full consideration, applicants are asked to provide 3-5 business writing samples and a diversity statement. When applying please submit your cover letter and resume as a single attachment where it says "Attach Resume" and attach your writing samples & diversity statement in a second single attachment where it says "Attach Cover Letter". Please keep your responses brief with no more than 6 pages total.
Delay Notice: Due to the current health crisis, candidate selection or hiring steps may be delayed.
UC Santa Cruz is a public university like no other in California, combining the intimacy of a small, liberal arts college with the depth and rigor of a major research university.
Initial Review Date (IRD)
The Initial Review Date for this job is: 06/21/2020
UC Santa Cruz staff jobs are posted until filled. Application materials submitted by 11:59 pm on the IRD will be routed to the hiring unit for consideration. NOTE: Materials submitted after the IRD will be forwarded only at the request of the hiring unit. Submit your materials before the IRD to ensure consideration by the hiring unit.
Dept Marketing Statement
Under the direction of the director of news and media relations, the incumbent is charged with communicating news of the university's achievements and activities to the news media and other external audiences as well as to the campus community. A member of the Communications and Marketing unit of University Relations, the incumbent maintains strong working relationships with university administrators, faculty, and staff to develop leads for news stories and features, primarily for the Social Sciences Division. The incumbent is expected to develop productive working relationships with local, regional, state, and national reporters and editors, particularly those that cover social sciences, in order to achieve prominent placement of news stories on a regular basis. The incumbent's work is expected to enhance local, regional, state, and national understanding of the teaching, research, and public service missions of the University of California, Santa Cruz, in general and of the Social Sciences Division, in particular.
More information about University Relations can be found at: https://urelations.ucsc.edu
Pay, Benefits, & Work Schedule
Starting Salary Range: $60,000-$80,000/annually. Salary commensurate with qualifications and experience.
Benefits: This position is eligible for Full benefits.
Percentage of Time: 100%
Average Hours Per Week: 40
Days of the Week: Monday - Friday
Employee Classification: This is a Career appointment.
Union Representation: No
Work Location: UCSC Scotts Valley Center (100 Enterprise Way, Scotts Valley, CA)
70% - Social Science Promotion
Monitor developments in the Social Sciences Division at UCSC and disseminate information on research performed; teaching activities; gifts, grants, honors, and awards received; noteworthy appointments; and other events of general interest. Areas covered include the activities of faculty, staff, students, and alumni in all Social Sciences Division departments, centers, the Institute for Social Transformation, and graduate programs.
In carrying out these tasks the incumbent works with great independence to accomplish the following examples of duties:
* Monitor activities across the Division of Social Sciences to identify, report, and write newsworthy stories, and develop dissemination strategies.
* Establish and maintain cooperative and productive contacts with dean of social sciences, department chairs, faculty members, and other appropriate administrators and support staff, meeting with them as needed.
* Establish and maintain productive working relationships with local, regional, state and national media.
* Develop and implement strategies for external dissemination of story leads, including but not limited to the following: press releases, editor's advisories, public service announcements, press conferences, short items for periodic "tip sheets," radio interviews, photography, video and other visuals, social media, and external distribution vehicles, such as The Conversation.
* Initiate contact with reporters to pitch story ideas and to offer the expertise of UCSC faculty members who are available to comment on timely news developments.
* Respond to media requests on topics in the social sciences by arranging interviews with faculty or sending photos or other background information.
* Maintain accurate and thorough media mailing lists in the social sciences and other areas.
* This coverage includes news releases and other news media communications, plus writing for campus periodicals, including Tuesday Newsday and UC Santa Cruz magazine.
25% - Miscellaneous Writing Assignments
Under the direction of the director of news and media relations, the incumbent accomplishes other writing, editorial, and office assignments. Such assignments may include collaborating with faculty members on opinion pieces for news outlets, helping faculty prepare for major media interviews, and coverage of general campus or administrative news or of other divisions on a fill-in basis.
5% - Miscellaneous
Represent the director of news and media relations at campus and system-wide meetings, conferences, and on system-wide conference calls; participate in governance activities of Communications and Marketing and University Relations by attending meetings, retreats, and planning sessions.
* Bachelor's degree in related area and / or equivalent experience / training.
* Excellent demonstrated writing skills, including news and feature writing.
* Demonstrated ability to independently synthesize difficult material quickly and to produce high-quality, succinctly written copy under extreme deadline pressure.
* Demonstrated ability to interact, frequently and effectively, with university administrators, faculty members, and staff in the social sciences and other areas.
* Ability to communicate the university's achievements and priorities to a broad range of audiences. This includes the working press, campus community, and the general public.
* Demonstrated ability to cultivate productive relationships with the working press and to develop specific tools that help them do their jobs.
* Demonstrated knowledge of news media operations, including print, TV, and radio.
* Demonstrated knowledge of effective communication strategies and interviewing techniques.
* Demonstrated ability to work in a hectic atmosphere, with frequent interruptions and under pressure of deadlines.
* Demonstrated ability to establish and meet deadlines for all work.
* Demonstrated ability to work as part of a marketing and communications team, with particular emphasis on collaborating with colleagues in social media and videography.
* Demonstrated ability to provide advice and assistance to senior administrators regarding sensitive and/or controversial media subjects.
* Knowledge of principles of media training and demonstrated ability to develop and offer media training services to senior administrators and faculty.
* Demonstrated ability to assess the services offered to the campus by the Marketing and Communications office and to expand the office's offerings.
* Demonstrated ability to maintain accurate records and files of work.
* Demonstrated ability to independently establish priorities and successfully juggle competing demands in a high production office.
* Working knowledge of the internet and Web-based technologies, including content management systems, social media, and more.