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Senior Product Marketing Specialist

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POST DATE 11/3/2019
END DATE 12/14/2019

ANSYS Boston, MA

Boston, MA
AJE Ref #
Job Classification
Full Time
Job Type
Company Ref #
Mid-Career (2 - 15 years)
Bachelors Degree


The Senior Product Marketing Specialist - SBU will contribute to drive business growth of the ANSYS Systems Business Unit products and solutions in the area of Systems, Embedded Software and Functional Safety. This includes developing marketing strategies and programs and then directing them through field marketing teams and ANSYS channel partners.

The Senior Product Marketing Specialist - SBU will also be responsible for creating and developing marketing plans, sales collateral and lead generation campaign kits along with opportunities for new business by generating qualified leads for the ANSYS sales team. The focus is to provide both the ANSYS field marketing organization and the corporate marketing organization with plans and assets that can effectively be used to promote ANSYS products through a wide variety of channels.

Additionally, this position ensures that all product-related marketing vehicles, such as the web site, presentations, white papers, social media and advertising are maintained with the most up to date information, while determining new strategies and tactics for promoting the products to a wide audience, both internal to ANSYS and external

The Senior Product Marketing Specialist also ensures that all SBU-related leads are tracked and marketing campaigns are accurately reported in order to measure success against initial goals.

The Senior Product Marketing Specialist is an active team player, fostering collaboration to achieve joint goals across a variety of departments, including sales, corporate marketing, development, and field marketing to name a few.

Sales Enablement
Ensure sales enablement by working with the sales management in order to develop and provide the tools, sales strategies and means to win business
Manage the internal communication and collaborate on sales training for SBU-related initiatives including products, applications and mega trends.

Marketing Awareness and Lead Generation
Contribute to developing and maintaining strategies for lead generation, including advertising, social media, web site content, white papers, webinars, demos and events.
Contribute to create and implement web seminar program with the product development and sales teams, as well as with external partners.
Collaborate with various teams to manage tradeshow, conferences and seminar schedule through integration into worldwide field marketing calendar. Work with the appropriate field marketing teams to help them execute events logistics, including paper submissions, booth creation, asset development, team coordination and event follow-up.
Manage relevant web site content and continually provide input on new strategies and tactics to increase visibility on and third party web sites.

Market Intelligence
Through customer and sales interviews along with competitive analysis, gain insight into customer use of current products and provide feedback to other team members. Conduct marketing research to understand future trends, customer requirements and competitive technology to develop a clear strategy for future growth.

Technical degree, Bachelor's Degree or Equivalent
Minimum 5 years working in a product marketing or management, corporate communications or field marketing within a technical software company
Technical skills: marketing culture and expertise in operational marketing; editorial and presentation capability; knowledge of the systems and embedded software development market, understanding of the systems and embedded software development process; ability to work with other disciplines including sales, development, and other executive management
Ability to leverage social media to identify and engage with key decision makers
Understanding of sales automation tools ( experience is a plus)
Outstanding written and verbal communication skills in local language
Excellent English Proficiency required
Highly self-motivated and results driven

Well-organized, self-directed team player. Remains open to others ideas, and exhibits willingness to try new things.
Demonstrates excellent written and verbal communication skills. Listens effectively and transmits information accurately and understandably.
Establish and maintain credibility with the internal sales team, field marketing and corporate communications team.
Effectively communicate value by getting past the gate -keeper and overcoming objections.
Adapts to changes in the work environment, manages competing demands and is able to deal with frequent change, delays or unexpected events.
Prioritizes and plans work activities, uses time efficiently and develops realistic action plans.
Willing to take direction, engage in training and apply techniques and constructive criticism to improve performance.
Demonstrates accuracy and thoroughness and monitors own work to ensure quality and is able to read and interpret written information.
Demonstrates professionalism, discretion, and good judgment in all interactions with co-workers, customers, vendors and others.
Consistently at work on time, follows instructions, responds to management direction.

Culture and values are incredibly important to ANSYS. They inform us of who we are, of how we act. Values aren't posters hanging on a wall or about trite or glib slogans. They aren't about rules and regulations. They can't just be handed down the organization. They are shared beliefs guideposts that we all follow when we're facing a challenge or a decision. Our values tell us how we live our lives; how we approach our jobs. Our values are crucial for fostering a culture of winning for our company:
Customer focus
Results and Accountability
Transparency and Integrity
Sense of urgency
Collaboration and Teamwork

ANSYS is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.

ANSYS does not accept unsolicited referrals for vacancies, and any unsolicited referral will become the property of ANSYS. Upon hire, no fee will be owed to the agency, person, or entity.